Five powerful financial moves for women

A gender gap in financial health has existed for a long time, where many women have come up against income disparities, limited support for caring for children or aging parents, and a lack of financial education. Despite these challenges, women are becoming standouts in their careers and leading more of their household’s financial decision-making. With only 46% of women saying they could financially cope with a loss of income, compared to 65% of men¹, it’s time the wave of change continues to help more women feel economically empowered. Here are several moves you can make to support your financial health and be better prepared for your future.

 Have money conversations with your partner

Talking about money can feel overwhelming. Still, it’s important to openly discuss your finances with your partner to identify any issues, pinpoint common goals, and make sure you’re on the same page financially. Your household finances can be a joint responsibility, and when you create a plan together, you’re more likely to support each other in accomplishing your goals. You might find it easier to start discussing money before there is a problem. To get the ball rolling on a money conversation, you could start by asking yourself and your partner:

• How would you describe your spending habits?
• Is paying off debt a priority?
• Is our budget still in line with our financial situation?
• Is there any extra we can put toward savings?
• Are we on track with our long-term financial goals?
• Do you have any financial concerns?

Being an active listener can help create a safe space for sharing any worries and possible solutions. While in the past many women felt they lacked a voice regarding their family’s finances, a growing number are taking a more active role. Take time to agree upon which financial items you will be responsible for and how you can take a more collaborative approach to managing your money.

 Bulk up your emergency fund

Whether you are single or married, saving money for a rainy day can help minimize financial stress in an emergency. Even if it’s a small amount of your income each month, building up a cash reserve can put you in much better financial standing if you have unexpected car or house repairs, medical bills, or suddenly face a loss of income or job change. Having a financial safety net to fall back on helps you avoid increasing credit card debt or needing to ask family members for a loan.

 Protect your family with life insurance

Life insurance coverage through your workplace can be a good start, but it may not be enough to meet your family’s needs. Nearly half of women (49%) believe their families would face financial hardship within six months following the loss of a primary wage earner.² Having adequate life insurance coverage can be essential to lessening the financial burden on your loved ones and allowing them to meet their day-to-day obligations without going into debt.

Women are less likely than men to have life insurance, citing perceived cost, having other financial priorities, and feeling unsure about the correct amount of coverage as common barriers.³ Whether you’re single or married, a business owner or stay-at-home mom, or perhaps a primary caregiver, ensuring your family is protected can help you feel more financially secure. Life insurance benefits not only can help with final expenses, but they can assist with child or elder care, pay off medical expenses, help with the rent or mortgage, or put money toward your children’s education.

 Create guaranteed income for retirement

Forty-two percent of women are concerned about having enough money for a comfortable retirement.⁴ Many women have less savings than men, often because they earn less over their lifetime. According to the U.S. Census Bureau, women earn an average of 84% of what men earn in income.⁵ Because of these disparities, women need to begin saving for retirement as soon as possible and create a holistic plan that will help address their unique needs and goals for the future.

When we look at life expectancy, women live longer than men, with women living to age 81.4 and men to age 76.5.⁶ That is a substantially longer time spent in retirement, and women may need a solid income plan to ensure their savings last as long as they do. Supplementing a retirement income plan with an annuity can be a helpful way to add guaranteed monthly income to your retirement. A fixed annuity can offer an opportunity to grow your savings at a fixed interest rate. Alternatively, a fixed index annuity (FIA) can provide a greater growth potential with protection from downside market risk. In addition, many FIAs can provide a guaranteed lifetime income option where you would receive a monthly payment for the rest of your life, subject to the terms and conditions of the contract.

 Build a supportive financial team

When you’re looking to build your financial knowledge and play a more active role in managing your finances, remember you don’t have to go it alone. Finding a financial professional you trust can help simplify financial planning by streamlining topics you wish to explore, breaking down your larger financial goals into individual tasks, and providing helpful tools that streamline budgeting, retirement planning, and calculating life insurance needs. By having a go-to resource in your corner, you can get the support you need to make confident decisions and feel more empowered about your financial future.

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1 Erin El Issa, Survey: Men More Financially Confident in the New Year, NerdWallet, 2026. https://www.nerdwallet.com/finance/studies/consumer-outlook-gender

2 LIMRA and Life Happens, Facts About Life Insurance — Women, 2026 Insurance Barometer Study, September 2026. https://www.limra.com/siteassets/newsroom/liam/2026/facts-about-life-insurance---women.pdf

3 LIMRA and Life Happens, Facts About Life Insurance — Women, 2026 Insurance Barometer Study, September 2026. https://www.limra.com/siteassets/newsroom/liam/2026/facts-about-life-insurance---women.pdf.

4 LIMRA and Life Happens, Facts About Life Insurance — Women, 2026 Insurance Barometer Study, September 2026. https://www.limra.com/siteassets/newsroom/liam/2026/facts-about-life-insurance---women.pdf

5 U.S. Census Bureau, Income in the United States: 2025, Report P60-289, September 2026. https://www.census.gov/library/publications/2026/demo/p60-289.html.

6 National Center for Health Statistics, Mortality in the United States, 2024, NCHS Data Brief No. 548, 2026.

The term financial professional is not intended to imply engagement in an advisory business in which compensation is not related to sales. Financial professionals that are insurance licensed will be paid a commission on the sale of an insurance product.