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Midland National History

Midland National is a leading provider of annuities and life insurance

Today, Midland National is one of the leading insurance companies in the U.S. Our proud history dates back more than 100 years when we were founded in 1906 under the name Dakota Mutual Life Insurance Company. The company grew steadily during the early years, even as it faced the economic challenges of World War I, the Great Depression, and World War II.

In 1925, the company assumed its current name - Midland National® Life Insurance Company.

In 2006, Midland National celebrated its 100th year of providing quality service, financial strength, and life insurance and annuity products that are proven performers.

With our continued emphasis on providing quality products and excellent service, Midland National looks forward to celebrating many more milestones in the years to come. Explore our timeline below.

Dakota Mutual Life Insurance Company

1900 - 1920

The company that would eventually evolve into Midland National Life Insurance Company was born on a late summer evening in 1906, in the Black Hills of South Dakota.

In 1906, the Dakota Mutual Life Insurance Company was founded in Lead, South Dakota, and later relocated to the city of Watertown.

Symbolizing the philosophy of its founders, the company’s slogan “Great Oaks from Little Acorns Grow” was used in the company seal.

In 1908, the Dakota Mutual Life Insurance Company (which would eventually be renamed to Midland National Life Insurance Company) saw the first death claim filed.

When the first death claim came early in 1908, it was necessary for company leaders to borrow the funds needed to pay the claim.

The insured died of appendicitis at the age of 38. Compared to today, risk of death was higher in the early 1900's. Many people died from a variety of infections and illnesses that seem minor or unknown today.

1918 - 1919
The Spanish Flu outbreak swept across the United States, dramatically increasing claims for the company. It was the worst epidemic to strike the world during the 20th century, claiming more lives than World War I. During this time, two thirds of Dakota Life’s claims were attributed to influenza and pneumonia.

Strength and Stability Since 1906

1920 - 1940

In 1925, the stockholders voted unanimously to change the name to Midland National Life Insurance Company. The new name reflected the company's efforts of expanding nationally.

Perhaps nothing illustrates Midland National’s ability to innovate better than the steps the company took during the major economic depression of the 1930s. The company furnished pigs on loan to farmers, on the condition that each farmer renew or take out a life insurance policy. When the pigs were bred and sold, the farmer repaid the loan and began paying premiums. The agreement signed was called a "Hog Contract." This plan did more than make it possible for farmers to buy insurance - it helped rehabilitate a depleted swine industry in South Dakota, Minnesota, and Iowa. At one time, the company had $90,000 invested in pigs. That would be equivalent to over $1 million in today’s dollars.

The Depression and Dust Bowl of 1933 and 1934 plummeted the nation into a financial crisis. Not surprisingly, insurance sales showed a dramatic decline. Midland National, however, weathered the adverse conditions and remained optimistic about the future: "…Old 1933 with its depression, its 'hard times,' its sorrows and its tragedies, is now gone forever. In its stead we have a brand new year…" (Acorns, January 1934, E.E. Kneedy, sales manager)

Watertown South Dakota 50th Anniversary - Midland National 1956

1940 - 1960

Frank L. Bramble was named President. Bramble, a native of South Dakota, was one of the founders of the company and remained a part of Midland National until his death in 1966 at age 94. His dedication and steadying influence contributed greatly to the success of the company.

The ground breaking ceremony for a new home office in Watertown, South Dakota, was held on August 9, 1949, and the building was dedicated on January 11, 1951. The building still stands in Watertown and is known as “Midland Plaza."

The company's 50th anniversary was celebrated on May 23, 1956—also its president’s birthday.

In 1958, Reserve Life Insurance Company, based in Dallas, Texas, acquired the majority of Midland National stock. Charles A. Sammons, sole shareholder and president of Reserve Life, owned eight other life insurance companies and had been active in the business for 30 years. In addition to health and life insurance companies, Sammons acquired control or substantial stock interests in diverse industries. These businesses included hotels, travel related companies, equipment, industrial and energy distribution, cable television, bottled water, real estate and manufacturing. Sammons had admired the rapid growth of Midland National, which had doubled its life insurance in force during the prior five years.

One billion dollars attained 1970 Life Insurance in force

1960 - 1980

Midland National embraced the Personal Producing General Agent (PPGA) system as the marketing structure to distribute its products to consumers. Today, Midland National is licensed to operate in 49 states, Puerto Rico, the Virgin Islands, Guam and military installations both overseas and at home.

In 1961, William A. Rigsbee was named president of Midland National. For the next 31 years, Rigsbee, as president and chief executive officer, set Midland National on a course of unparalleled growth, stability, and financial strength.

Under his leadership, the company increased life insurance policies in force from $275 million to $50 billion; increased assets from $29 million to $4.1 billion; and achieved a compound annual growth rate of 15 percent while maintaining superior industry ratings and a high quality investment portfolio.*

Sammons Enterprises, Inc. is established to hold Charles Sammons' diverse investments.
*Source: Midland National internal information, 1961

Midland National reaches its first billion dollars of life insurance in force.

Midland National relocated from Watertown to Sioux Falls, South Dakota. The relocation offered several advantages, including a larger population from which to hire personnel for the growing company, better air travel connections, and access to a larger postal processing center.

In 1978, Charles Sammons established an Employee Stock Ownership Plan (ESOP). The Sammons ESOP was designed to provide more than a retirement benefit. It enabled employees to impact the value of their personal holdings as a result of their contributions to the success of their individual companies.

Midland National occupied its new 89,000 square-foot gold-glass home office building in June 1979. The move to a new home office in Sioux Falls would mark the beginning of a new era in Midland National's history – a period of unprecedented growth. Wayne A. Gillis joined Midland National in 1962 as associate actuary, advancing to senior vice president in 1975. In 1981, Gillis was named president. Gillis died November of 1983 and Rigsbee returned as president.

Here's a long line of reasons why Midland National Life is a great insurance company

1980 - 2000

Midland National celebrates its 75th anniversary.

Midland National achieves $25 billion of life insurance in force.

William A. Rigsbee retired as president, naming John C. “Jack” Watson as Midland National’s new president and chief executive officer.

Later that year, Midland National celebrated achieving $50 billion of in force life insurance.

1996 marked Midland National’s 90th Anniversary. As a key part of Midland National’s 90th Anniversary, the historic Rock Island Depot was fully restored to house Midland National’s Hall of Fame and provided additional office space for the company.

Sammons Financial Holdings, Inc. was established and Midland National’s president, Jack Watson, served as the first chairman and CEO of the company.

Sammons Annuity Group was born in West Des Moines, Iowa. Focusing on product development, marketing, licensing and contracting, new business and policy administration of fixed annuities, a team of seven employees got the upstart off the ground. Among them was Esfand Dinshaw, then vice president of operations, who would one day become Sammons Financial Group’s chairman and CEO.

100 years of Life at its best

2000 - Present

From 1997-2001, Midland National grew in both size and complexity through its own efforts and those of its parent company, Sammons Enterprises, Inc., with combined assets reaching $9.2 billion.* And in just its third year of existence, annual annuity premium for Sammons Annuity Group eclipsed the $1 billion mark.

Sammons Financial Holdings was renamed Sammons Financial Group (SFG), naming Mike Masterson president and CEO. Under Masterson's leadership, SFG concentrated on sharing resources and services of its member companies. Midland National also came under new leadership, with John J. Craig becoming the CEO and twelfth president of the company. SFG also launched its broker/dealer, Sammons Securities Company, LLC®, naming Steve Palmitier president.

Steve Palmitier, president of Sammons Securities Company, was also named president and COO of Midland National in 2003. 2003 also saw the expansion of Sammons Financial Group, with Mike Masterson becoming chairman and CEO, and John J. Craig promoted to president and COO. As part of the expansion, Midland National also acquired a new location in Fargo, North Dakota, adding bank owned life insurance to its existing product portfolio.

Midland National exceeded $100 billion of in force life insurance. At the same time, the annuity business was booming, with the staff growing to 200 employees in just five years.

Midland National celebrated its 100th anniversary, launching a radio and print campaign, titled, "Sioux Falls at its Best." Midland National recognized its achievements in the community over the past century.

After 30 years in its downtown location, Midland National's administrative office moved into a new environmentally friendly SFG building in February, 2009, providing space for over 500 employees with room for further expansion.

Esfand Dinshaw was named CEO of Sammons Financial Group in January 2010. The same year, the ESOP Trust was formed when Charles Sammons' company stock was transferred to the ESOP Trust after the death of his wife, Elaine. The transfer of stock to the ESOP Trust furthered Charles Sammons' vision of continued growth and perpetuity of his company, while ensuring that employees would benefit from their efforts.

After a successful career with Sammons Enterprises, Inc., Mike Masterson retired from his position of chairman of SFG.

Sammons Retirement Solutions was also created under the leadership of President Bill Lowe, specializing in developing and distributing individual retirement solutions through banks and broker/dealers.

Esfand Dinshaw was named chairman of SFG, also maintaining his position as CEO of the company.

Midland National continued to grow, and 2014 was noted as the #1 company in the Personal Producing General Agent (PPGA) distribution by sales.1 SFG also sold its ownership interest in Sammons Securities Company. Sammons Financial Network®, LLC became the distributor for Midland National's securities products.

Having doubled to over 400 employees, Sammons Annuity Group celebrated a record year with over $6 billion in new business.2 In 2016, the entities forming SFG reported over $73.3 billion in assets and over $266.9 billion of in force life insurance.3

Sammons Institutional Group was formed, offering individual retirement products4 ranging from mutual fund IRAs to variable annuities, as well as a limited fixed annuity product series.

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*Source: Midland National internal information, 1997-2001.

1. Life Insurance Marketing and Research Association (LIMRA) International, U.S. Retail Individual Life Insurance Sales, fourth quarter 2014 results. Sales based on annualized premium plus excess. LIMRA conducts research on distribution systems for the financial services industry.

2. Sammons Financial Group, Inc., Internal information, 2012-2016. Figure represents a combined total of sales between North American and Midland National Annuity Groups.

3. Sammons® Financial Group, Inc., Internal information, 2016.

4. Securities distributed by Sammons Financial Network®, LLC., member FINRA. Insurance products are issued by Midland National® Life Insurance Company (West Des Moines, IA). Sammons Institutional Group®, Inc. provides administrative services. Sammons Financial Network®, LLC., Midland National® Life Insurance Company and Sammons Institutional Group®, Inc., are wholly owned subsidiaries of Sammons® Financial Group, Inc. Sammons Retirement Solutions® and Midland Retirement Distributors® are divisions of Sammons Institutional Group®, Inc.

Sammons® Financial Group, Inc. is comprised of Midland National® Life Insurance Company, North American Company for Life and Health Insurance®, Sammons Institutional Group®, Inc., Sammons Retirement Solutions® (a division of Sammons Institutional Group), Midland Retirement Distributors® (a division of Sammons Institutional Group), and Sammons Financial Network® LLC, member FINRA.

Sammons Annuity Group is not an insurance company, insurance agency, or any other type of legal entity; rather it is an informal name used to describe collectively the personnel that design, market, sell and administer fixed annuity products issued by Midland National Life Insurance Company and North American Company for Life and Health Insurance.

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