Midland National launches “EasySolve,” providing life insurance illustrations nearly twice as fast as before

Financial professionals can now run numbers 94% faster, providing additional insights to clients

West Des Moines, Iowa – June 6, 2023

Midland National® Life Insurance Company, member company of Sammons® Financial Group, announced an enhancement to its current life insurance illustration software. EasySolveSM is a dynamic tool designed to give more flexibility when showing a client sales concepts as well as offering less manual data inputs for easy and timely basic illustrations. EasySolve produces basic illustrations in seconds to help financial professionals save time and provide quality information to their clients.

“EasySolve allows agents to offer their qualifying clients a quick product comparison and a streamlined process for getting life insurance protection,” says Bobby Johnson, Vice President and Chief Distribution Officer at Midland National. “At the end of the day, it also helps independently contracted agents provide faster service.”

EasySolve offers thousands of predesigned illustrations calculated using individual scenarios of a prospective insured, including: age, sex, state of residence, amount of coverage, and underwriting health status. Financial professionals can quickly generate illustrations for a variety of policies and based on the information provided, spend more quality time reviewing the various policy value scenarios, and offering guidance on how each relates to their client’s situation.

“Midland National remains committed to evolving to meet agent and policyholder needs by continuing to offer competitive products while investing in processes and technology to enhance the overall customer experience—making doing business with us easier than ever before,” added Johnson.

EasySolve is currently available on indexed universal life insurance products. Midland National expects to offer EasySolve for additional life insurance products in the future.

About Midland National Life Insurance Company

For more than 115 years, Midland National® Life Insurance Company has been an industry leader, crediting the company’s strength to its commitment to stability, innovation, and dedicated customer service. Midland National is accredited by the Better Business Bureau, and has earned an A+ (Superior) rating from A.M. Best, a large third-party independent reporting and rating company that rates an insurance company on the basis of the company's financial strength, operating performance, and ability to meet its ongoing obligations to policyowners. This rating is the second highest out of 15 categories and was affirmed by A.M. Best for Midland National as part Sammons® Financial Group, Inc. on July 29, 2022.

Founded as Dakota Mutual Life Insurance Company in 1906, Midland National has protected families and preserved legacies for generations. Midland National is one of the leading insurance companies in the United States. Midland National is a member of Sammons Financial Group, a subsidiary of Sammons Enterprises, Inc. With its annuity division in West Des Moines, Iowa, and its life insurance operations in Sioux Falls, South Dakota, Midland National operates in 49 states and the District of Columbia through its 12,000 licensed sales professionals. For more information, click here.

About Sammons® Financial Group, Inc.

The companies of Sammons Financial Group® help families and businesses protect their future to enjoy life’s moments today. A subsidiary of Sammons Enterprises, Inc., Sammons Financial Group is privately owned with member companies that are among the most enduring and stable in the financial services industry. Our companies include Midland National® Life Insurance Company (including Sammons® Corporate Markets); North American Company for Life and Health Insurance®; Sammons Institutional Group® (including Midland Retirement Distributors® and Sammons Retirement Solutions®) and Beacon Capital ManagementSM. Together, we offer today’s most sought-after life insurance, annuity, and retirement planning products. 

EasySolve is a marketing name for a simplified way to run an illustration using Internet Pipeline, Inc, or “iPipeline.”

The term financial professional is not intended to imply engagement in an advisory business in which compensation is not related to sales. Financial professionals that are insurance licensed will be paid a commission on the sale of an insurance product.